This is where many small businesses want to start as they know they could be doing much more with the internet or their existing website, but they need to talk to someone about how to take their business online or about an internet marketing strategy for an existing website.

What’s included?

One hour’s telephone consultation:

Before the call I will send you a short questionnaire to complete that will help me understand your business, your goals and you’re current thoughts and concerns about going online. At an agreed and convenient time for our call I will talk you through my ideas and recommendations that we will then discuss.

Summary document and action plan:

After the call I will provide a summary of our call and a step by step plan for you to take action upon and implement what we discussed.

Benefits:

This initial piece of work is focussed on helping you identify and understand:

• The opportunity open to you in taking your business online
• The scope of the work that will be required for you to be successful online
• Estimated website visitor data and ROI that could be achieved should the action plan be fully implemented
• Cost breakdown to implement the plan

Whether you choose to work with me beyond this stage or not you will have a valuable insight into what is required to go online and a high level implementation plan that you can either use yourself, with me or with other suppliers.

£179 (Ex VAT)

The most fundamental component of any website that really ‘works’ is the choice of relevant keyword phrases that will be used to structure the website, define the content requirements and drive Search Engine Optimisation (SEO) activity.

This package provides the following:

• Three powerful keywords for a business/target market.
• A detailed schedule for content publishing (using the specified keywords) and securing backlinks over a 30 day period.
• Basic guidelines on how to write and structure the content.
• Basic guidelines on obtaining backlinks.

Benefits:

• You will have a basic content and SEO plan utilising three powerful keywords relevant to your business.
• You will have important detail to use as input in your website design and a tactical plan for work that needs to be completed after the website has been developed.
• This will significantly improve your websites position in the search engine rankings if the plan is fully implemented. For some small local businesses this could be enough to get you onto page one in Google as few local businesses are actively developing their internet presence.
• You will have a solid foundation for further SEO activities that will be required if you are operating in a competitive market.
• The detailed schedule could be used to secure quotations from third parties to complete key elements of this work, e.g. blog posting, back linking and social media management.

Please Note:

italignment can NOT guarantee you a number one ranking for your site and would strongly advise you to question any SEO provider who does guarantee number one rankings. The SEO industry is aware of some providers doing this that employ questionable methods to achieve temporary results at the same time as they risk getting customer sites black-listed by Google. Getting your site to number one should always be a goal as the benefits are significant, however, securing a sustainable top ranking within the search engines is usually achieved over months, not weeks, and this needs focussed, consistent effort.

£299 (Ex VAT)

As an extension of the basic keyword package this provides a greater number of relevant, targeted keywords that you can use to drive your internet marketing activity. The extended choice of relevant keyword phrases will be required if you’re operating in a more competitive market as you will need to add more content to your website and undertake Search Engine Optimisation (SEO) activities over an extended period to achieve a page one ranking.

This package provides the following:

• Up to 100 powerful keywords for a business/target market (Please note – there may not be 100 relevant, targetted keywords available for every business/market).
• A detailed schedule for content publishing (using 6 to 9 of the specified keywords) and securing backlinks over a 90 day period.
• Guidelines on how to write and structure the content.
• Basic guidelines on obtaining backlinks.

Benefits:

• You will have a comprehensive content and SEO plan utilising up to nine powerful keywords relevant to your business.
• You will have important detail to use as input in your website design and a tactical plan for work that needs to be completed after the website has been developed.
• You will significantly improve your websites position in the search engine rankings if the plan is fully implemented.
• You will have additional keywords and a content publishing schedule that can be replicated to carry out further SEO activity that will be required if you are operating in a competitive market.
• The detailed schedule could be used to secure quotations from third parties to complete key elements of this work, e.g. blog posting, back linking and social media management.

Please Note:

italignment can NOT guarantee you a number one ranking for your site and would strongly advise you to question any SEO provider who does guarantee number one rankings. The SEO industry is aware of some providers doing this that employ questionable methods to achieve temporary results at the same time as they risk getting customer sites black-listed by Google. Getting your site to number one should always be a goal as the benefits are significant, however, securing a sustainable top ranking within the search engines is usually achieved over months, not weeks, and this needs focussed, consistent effort.

£499 (Ex VAT)

WordPress is a very popular content management system (CMS) that is currently estimated to run between 12% and 14% of all websites globally and growing. It provides everything needed to develop a business website and includes:

• A blogging platform
• Easy integration with social media environments
• Easy to use video and image galleries
• Easy integration with a wide range of third party applications, e.g. shopping carts and payment gateways for ecommerce solutions.

The core WordPress environment is available free but additional work is required post installation to provide a quality, secure website that, as a business asset, can be managed and protected accordingly. WordPress and the huge range of enhancements available (both free and paid) provide a perfect vehicle for Internet Marketing and Search Engine Optimisation (SEO) programmes.

What you get:

• Base WordPress install
• Security hardening
• Backup solution in place
• Documented recovery process
• Essential plugins installed & configured
• Specialised plugins (if recommended) installed & configured
• A high quality theme (i.e. a predefined design with some choice of colour schemes) applied and configured
• Minor graphic design changes applied (within the scope of the chosen theme & logos and graphics supplied by you)
• Five pillar content pages: home, about, contact and two others to suit your business (content to be written by you)
• Google Analytics account set up
• Google Webmaster account set up
• Initial User accounts and emails setup

£499 (Ex VAT)

No business benefit is achieved through your website if it can not be found easily, so the main work required for your website to be successful takes place after the initial website build is complete. An SEO programme achieves this by increasing or improving the number of visitors that come to your website from search engines by:

• Ensuring that the website is optimised for search engines to find and view easily.
• Highlighting your business and services in as many places as possible on the internet to secure references, or links, back to your website.
• Integrating your social media activities with your website.

This work needs to be carried out against a plan that is fully aligned to your business and marketing strategies to ensure a consistent, targeted message is delivered to your customers and potential customers.

This will achieve high rankings in the search engine results to provide the visibility you need and generate the business leads that will help you grow.

italignment SEO programmes are currently specified and priced on an individual basis. This is to ensure that you get the right service to meet your current needs and/or budget.

Prices start from £299 (Ex VAT) per month with a minimum 3 month committment.